Utah Tech University Athletics

Dallas Clifford joined the Utah Tech Athletics Department as the Marketing and Fan Engagement Coordinator in August of 2023. 

He is responsible for developing and executing comprehensive marketing strategies for all 15 Division I sports. Clifford focuses on increasing attendance, enhancing the game day experience and aligning the department’s efforts with university branding. He also works closely with coaches, staff and campus partners to promote UT programs, manage in-game production and oversee a team of interns and part-time staff. Clifford strives to grow and promote the Trailblazer brand while building a strong, engaged fan base.

“Basically, I get to do all of the fun things in athletics,” Clifford said.

Clifford served as the Utah Tech Stampede President, running the student section from 2021-2023. He helped set multiple student attendance records during his tenure and was named Utah Tech Personality of the Year in 2023. Clifford also served a mission for the Church of Jesus Christ of Latter-day Saints in South Carolina from 2013-15.

Clifford comes from a sports family and played baseball and basketball in high school. His father, Brad, is the all-time winningest women’s basketball coach at Yavapai College in Prescott, Arizona.

A native of Prescott Valley, Arizona, Clifford earned a bachelor’s degree in Marketing from Utah Tech University in 2023. Clifford and his wife, Reili, are expecting a baby girl and have a dog named Booker.